Basic Rhetorical Analysis Essay Example | Topics and Well Written Essays - 1000 words

Basic Rhetorical Analysis - Essay Example It appears also to be aimed at student groups who enter science fairs and competitions and could be particularly valuable for summer schools and extension work after class time. When reviewing this book I examined it from three specific angles: the presentation, the academic content, and the use of language. I also considered its overall strengths and weaknesses, and this three part analysis followed by evaluation is the structure I have chosen for this memo. The first point to note about this booklet is that it is available in electronic form, which makes it very convenient as a resource for teachers. It can be printed off for use in class, or alternatively it can be projected on to a screen or uploaded on to an educational network. The visual presentation is clearly aimed at a younger audience. The print is large, and there are at most two or three paragraphs of main text per page. The running head at the top of each page reminds the reader of the main topic which is â€Å"Science Fair Fun.† Section headings are in very large and bold type, while subheadings are smaller and underlined. The text comes with contents page, page numbers, main text, glossary and a list of resources for further information. This format resembles a standard project structure, and so it appears that the authors of this booklet wanted to set an example to the students in how to present information in a project report style. There are frequent illustrations which range from photographs to graphs and charts. There are also boxed areas which present key pieces of advice and useful checklists. Some of this material is layered, in magazine style and some of it is more like a web page with large colored icons. These features add interest to the booklet, and encourage students who may have weaker reading skills to persevere with the text and gain clues to its meaning from the illustrations. The use of color is interesting because it is mainly confined to the primary colors, in rather pastel shades. This may be an attempt to present a visual impression which is both attractive and serious at the same time. Too much bright color can make a text appear infantile and so this subtle coloring is a good compromise. The content of the booklet is both factual and persuasive. The factual information is all related to basic scientific terms such as â€Å"hypothesis† and â€Å"experiment.† The emphasis is on developing an awareness of scientific methods and following the steps of hypothesis formation, project design, data collection and writing up results in such a way as to come to some conclusion. There are clear instructions on how to approach each of these stages. This part of the text is rather abstract and it may be that some weaker students would find it had to follow. There is information also on how to present the project verbally, and on what the judges are looking for in a project. The second part of the booklet describes a number of previous projec ts that have been completed and this information is much more concrete. These short summaries put the theoretical terms and theories into practice, and this provides students with the opportunity to see the terms being used in actions, and a number of models on which they can build their own ideas. The glossary provides clarification on the scientific meanings of the words used, and this could be used both as preparation for study, and as a revision

Strategic planning of the business organization of Zara Essay

Strategic planning of the business organization of Zara - Essay Example This study looks into the Luxury brand Zara that aims at delivering the latest fashion to the consumers in an affordable cheap price. Other than the business goals, the organization aims at contributing towards the development of the overall society. The organization has a strong vision of maintaining corporate social responsibility for the uplift of the society. The commitment towards the environment has a strong impact both on the customer satisfaction. The organization dedicates to conserve energy by the maintenance of eco friendly shops and producing fewer wastes in the process of production. As the organization has to deal with products from the animal origin, the organization takes in to consideration that the raw materials does not come from the sacrifice of the animals and they only originate from animals which are raised in the food farms. In matters of corporate objective, Zara fashion aims at being the global leader in the fashion industry, among the stiff rising competiti on. Zara fashion tripled its size between the period of 1996 and 2000 and the overall profitability of the organization increased at a mammoth rate in between 2001 and 2007. The production process of the organization takes place at a fast pace and the organization launches almost 11,000 items each year. In the year 2010, the organization had accounted sales figure of 8,088 million dollars which speaks volume about the success. At present the organization has its presence in almost 77countries of the world and is efficiently catering to the needs of the fashion conscious people round the world. The company adheres to organizational policies and various strategies which have contributed to the overall success of Zara (Gallaugher, 2008). 3.1 Environmental Analysis In order to study the success factor and the strategies of Zara fashion, the study of the environmental analysis is undertaken to critically highlight the environmental conditions under which the organization operates and to identify the favorable factors and the obstacles which the organizations encounters in carrying out the day to day operations (Lynch, 2009). As the organization is based in Spain and operates largely in the European Union, so the PESTLE analysis is carried out with respect to Spain with a focus on the European Union. Political factors in Spain: The Spanish government maintains the flexible policies for the overall operation of the fashion industry. As the most of the fashion houses thrives on the export of their product, the government maintains policies so that the export of the fashion goods can take place without posing much hindrance to the fashion makers. Because of the leniency of the trade policies maintained by the Spanish government , the fashion makers Zara did not faced any difficult or restriction form the government in carrying out their day to day operations. The political stability within the country also has an influential role in the success of the organization deal ing with the fashion products. The market of Zara was further influenced by the liberalization of the world